| DCP

Frito-Lay

Frito-Lay needed a publication to help roll out an employee education program—and needed it fast. DCP accepted the challenge and produced Good Fun under tight deadlines and demanding turns without neglecting customer service, quality, or commitment. Distributed to Frito-Lay employees, Good Fun explains Frito-Lay product nutrition and health facts using simple-to-understand charts, engaging articles and dynamic graphics.

Stoneridge Shopping Center

Stoneridge Shopping Center wanted a publication with the feel of a magazine—not a marketing piece. DCP drew on its strong background in consumer magazine publication and used innovative art direction to produce a sophisticated and stylish photo-driven 16-page magazine distributed three times per year.

Blackhawk Plaza

Blackhawk Plaza, an upscale specialty shopping center located in Danville, California, wants to keep the surrounding community aware of the exciting improvements under way as part of a major renovation. DCP created an integrated direct mail and advertising campaign to introduce new tenants, announce special events, and describe the all-new experience.