A Painless Rebirth

Challenge: While Sequoia Hospital had enjoyed an excellent reputation over a long period of time, they began facing heightened competition from other reputable hospitals in their market area. To address this challenge, they decided to reach out to their community and reaffirm their leadership position.

Solution: They turned to DCP to produce Sequoia Health, an 8-page, full-color newsletter that targets a readership of women in the service area who are 35 years and older. By addressing topics that are near and dear to their patients' hearts, Sequoia Hospital reminds these women that they are close by and qualified to handle all of their health needs.

Results: By sharing valuable medical information, informing people of the breadth of programs they offer, and by announcing strategic partnerships and plans for the future, Sequoia Hospital has reestablished their identity in the community.