Prescription for Success

Challenge: Seton Medical Center is a well-established and highly-regarded healthcare provider in the San Francisco Bay Area. They wanted to reach out to their service area to let people know about the extensive scope of quality services that they provide and ensure that people in neighboring communities consider Seton for their healthcare needs.

Solution: On a limited budget, Seton hired DCP to create a 4-page tabloid newsletter. Through descriptive stories and humanistic images, this newsletter presents a picture of friendly, compassionate nurses and doctors who you can really trust. Seton Health combines valuable medical information with specific reasons why you should consider Seton Medical Center. It also includes a detailed schedule of classes and programs that motivate people to come in.

Results: Reader response confirms that Seton Health does a fine job at positioning Seton Medical Center as a premier healthcare provider. Management reports that call volumes and class attendance increase with the release of each newsletter.