To keep readers engrossed, DCP healthcare publications focus on current, relevant and top-of-mind information. We prepare an annual editorial calendar and a comprehensive editorial menu for each edition. Tactics we consider in our editorial strategy include:

• Present content in short, easy-to-digest departments and features
• Balance practical and strategic information
• Use experts from your organization to inform editorial elements
• Give readers numerous ways to interact with your organization (phone numbers, e-mail addresses, Web sites, reply cards, surveys, "donorlopes," etc.)
• Promote specific services-classes, support groups, screening and events
• Showcase superstars-leading doctors, nurses and innovators
• Highlight investments in key technologies and recognition for superior outcomes
• Recognize and encourage participation of donors and benefactors