Quality-conscious consumers who make healthcare decisions for themselves and their loved ones respond to publications that present useful information in a lifestyle-magazine format. A survey by Roper Public Affairs found that consumers whose hospitals circulate custom publications express satisfaction to a greater degree than do consumers whose hospitals do not offer custom publications. The Roper study strongly suggests that people are highly receptive to custom publications.

• 49 percent of those who received hospital publications said they were very satisfied with the quality of care compared to 34 percent of those who didn't receive hospital publications.
• 56 percent of those who received hospital publications said they felt very much that the hospital keeps them informed of services compared to 30 percent of those who didn't receive publications.
• 50 percent of those who received hospital publications said they were very likely to recommend the hospital to others compared to 37 percent of those who didn't receive publications.

As part of Diablo Publications, DCP has close to 30 years of experience developing powerful and effective consumer publications. We put this expertise to work every day for our healthcare clients.