CUSTOM PUBLISHING RANKS HIGH IN CONSUMER OPINION

The results of a National Consumer Poll* reveal that consumers consider custom publications effective in a variety of ways. The majority believe custom magazines are relevant and interesting, provide reliable information that promotes informed decision making, and demonstrate a company's commitment to its products/services and its customers.

Custom publications provide interesting information

• 85 percent prefer getting information from articles rather than ads
• 80 percent say custom publications provide interesting information

Custom publications help people make better decisions

• 75 percent say custom publications help them feel better informed
• 60 percent say custom magazines help them make better decisions

Custom publications enhance company image and strengthen customer relationships

• 80 percent say custom publications show a company believes in its products and services
• 75 percent say that custom publications demonstrate a company's interest in building good relationships with consumers
• 60 percent say that reading custom publications makes them feel closer to the company

"Americans' Relationship with Custom Publications and the Companies that Provide Them" is based on in-depth surveys conducted by Roper Public Affairs in July 2005. Roper Public Affairs is part of the GfK Group, one of the world's top five market research companies.