New Brand of Style

Challenge: With the opening of their premiere Solage resort, Auberge Resorts wanted to create a custom magazine to convey the unique Solage experience. Their main goals were to provide a voice for the new Solage brand, invite Auberge clients to enjoy Solage, and reach out to a new clientele interested in active resorts.

Solution: Solage selected DCP for this high-style project based on the effectiveness of Diablo, Napa Sonoma and DFL magazines. Through 16 artistically designed pages, Solage magazine uses custom content and photography to communicate a brand of style that's naturally, simply brilliant. This lifestyle-focused magazine focuses on the countless ways to relax, refresh and enjoy Solage Calistoga and the greater Napa Valley Wine Country.

Results: By outsourcing all publishing tasks to DCP, Solage is able to produce a professional-quality magazine that effectively communicates the beauty and sophistication of their new resort in Calistoga.

"We're extremely pleased with the premiere edition of Solage and our partnership with DCP. We've worked with many vendors in the past and found the process with DCP to be extraordinarily smooth and painless. They quickly got what we were trying to accomplish, brought their expertise and talent to the table, and ultimately made my job very easy."

-- Caroline MacDonald, Vice President of Marketing at Solage Resorts.