Measuring ROI is an important part of any marketing program. But how do you quantify increases in customer loyalty or brand awareness? At DCP, we ask the right questions and track vital data, determining if your messages are getting through.
There are a number of methods for measuring a marketing program’s success. Options include transactional measurements (such as website visits and e-mail click-throughs) and business measurements (such as new sales leads and customer retention rates).
Whether with a focus group or an online survey, DCP can find the best way to measure your project’s ROI.