Oakland Museum of California (OMCA) has partnered with Diablo Custom Publishing (DCP) to develop its Advanced Magazine Tablet Application (App) for the iPad, Droid and Kindle platforms. The Advanced Tablet App will be available through Apple’s iTunes store, Google Marketplace and the Amazon App Store. The app will give OMCA the ability to share content about the Museum and its offerings with new and existing audiences, including Museum members and donors.
OMCA’s Advanced Tablet App will contain feature stories about the Museum, gallery news, new developments, profile features, a calendar of events and much more. Editorial content will be optimized for tablet viewing through enhanced app features including audio, video and interactive content overlays. OMCA’s Tablet App will provide custom buttons that give the reader control over content, and social share will be incorporated into articles. When a reader shares an article via social media, the recipient can read it in a web viewer, enabling an integrated peer-to-peer viral marketing.
The Advanced Tablet App will allow for both horizontal and vertical orientations, and each direction will offer a unique and optimized layout designed by the DCP team. Select pages will contain photo galleries that can be controlled by the reader, and all pages will include assigned hot zones that will pull up a navigation bar, enabling additional control and functionality.
“The development of this Advanced Tablet App is a milestone moment for OMCA,” states Kelly Koski, associate director, communications & audience development, Oakland Museum of California. “As the museum of California, OMCA is constantly looking for new and engaging ways to share stories about the cultural, artistic and natural history of our state. This App provides a fresh way to share the Museum’s content through an engaging and interactive platform that extends our audience reach to new levels. OMCA has been delighted with our partnership with DCP on the development, creation and production of our member newsletter, Inside/Out, which launched in spring of 2010, and we look forward to the same top-notch level of services with the creation of our new tablet app.”
“We are extremely excited to offer this cutting-edge app platform to OMCA,” states Barney Fonzi, group publisher for Diablo Publications. “DCP’s new Advanced Tablet App offers the perfect blend of magazine-style layouts with engaging interactive content. Our edit and design teams are developing innovative and stylish designs that seamlessly integrate with the way tablets deliver content to their readers.”
DCP received a Silver Pearl Award for John Muir Health magazine, Best Achievement of Corporate Objectives and a Silver Pearl Award for Best Interactive Content for Tablet Devices.
Walnut Creek, CA - Diablo Custom Publishing (DCP) was honored on November 5 at the 2012 Pearl Awards ceremony at the Liberty Theater in New York City with two awards for its client work in custom magazine strategy and tablet app content. DCP was awarded the Pearl Awards for Best Achievement of Corporate Objectives for John Muir Health magazine and Best Interactive Content for its newly released Advanced Tablet App.
The Pearl Awards are an annual event created by the international association the Custom Content Council to honor excellence in editorial, design, and strategy in the custom content industry. The 2012 competition drew a total of 628 entries from 15 countries.
“We are delighted to have our custom content projects for our clients recognized at the Pearl Awards,” says Barney Fonzi, Group Publisher at Diablo Publications. “The awards are a testament to DCP’s expertise in developing new and strategic solutions for our clients to further their reach and customer engagement.”
DCP received a Silver Pearl Award in custom publishing for John Muir Health magazine in the category of Best Achievement of Corporate Objectives. The custom publication was created to position John Muir’s brand as the reliable partner in health for families in its service area and to lead the audience to important contact points within their organization. These contact points are where the system begins relationships with new and existing patients.
DCP also received a Silver Pearl Award for Best Interactive Content for Tablet Devices. The combination of progressive designs and engaging editorial, combined with state-of-the-art videos, content overlays, audio, slideshows, and more showcased DCP’s client as a cutting-edge and innovative company. About the Custom Content Council and the Pearl Awards
The Custom Content Council (CCC) is the leading association for the custom publishing industry in the United States and is focused on promoting the growth and vitality of this dynamic marketing discipline. Marketers across the country and other interested constituencies rely on the CCC as the authoritative source of industry news, data and trends, and information on the effectiveness of custom publishing, and for referrals to the top custom publishers in North America.
About Diablo Custom Publishing
Diablo Custom Publishing, the Bay Area’s leading custom publisher, provides complete print, online and mobile custom publishing services to a diverse group of clients, including Dignity Health, the Oakland Museum of California, Chevron, University of California Hastings College of the Law, the Oakland Athletics, and the San Francisco Giants. With 32 years of experience and an award-winning creative team, DCP develops integrated marketing solutions that help companies communicate brand value, deepen customer loyalty, and increase revenue. For more information, visit dcpubs.com.
Diablo Custom Publishing announced the release of its advanced tablet application to meet growing market demands. The new tablet app goes well beyond the traditional flip book version of standard tablet applications. Walnut Creek, CA – Diablo Custom Publishing (DCP) today announced the release of its Advanced Tablet Application (App) for the iPad, Android and other tablet formats.
The Advanced Tablet App provides users an engaging interactive experience far beyond the standard magazine flip book apps that are found on the market today. The Advanced Tablet App enables DCP's customers to distribute their interactive publications through Apple Newsstand, Google Play, Amazon Newsstand, or through private distribution.
DCP's Advanced Tablet App enables multiple layers of content to create a unique interactive reader experience. The app presents a digital canvas that doesn't constrain the publication to the edges of the device's screen. Text can be free scrolling or move in blocks; it can also be turned off to allow full-screen images on any layout. Features include video and audio that can scroll with text, slideshows, 360-degree photo rotation, and embedded forms. "We are extremely excited to be on the cutting edge of tablet application development for our clients," states Barney Fonzi, Group Publisher for Diablo Publications.
"While print publications are still in very high demand, we are seeing a sharp increase in requests for custom tablet applications to complement print products. More than 100 iPads per minute were sold in 2011, and more than 65 million new iPads will be purchased in 2012. Additionally, other tablets, like Android and Kindle Fire, are rapidly expanding the market."
The advanced tablet platform allows for both horizontal and vertical orientations, and each offers a unique and optimized layout. The app also provides advanced analytics that offer insight into how users interact with digital content. The analytics provide more regular, timely, and enhanced levels of detail, allowing DCP's clients to make more informed decisions about their digital publishing initiatives, ultimately delivering greater ROI.
About Diablo Custom Publications Diablo Custom Publications (DCP), the Bay Area’s leading custom publisher, provides complete print and online custom publishing services to a diverse group of clients, including the University of California Hastings College of the Law, the Oakland Athletics, the San Francisco Giants, Catholic Healthcare West and Chevron Corporation. With 32 years of experience and an award-winning creative team, DCP develops integrated marketing solutions that help companies communicate brand value, deepen customer loyalty and increase revenue. For more information visit www.dcpubs.com.
Diablo magazine, DCP's city and regional magazine counterpart, was recognized by the Western Publishing Association for their outstanding editorial and design. Diablo magazine has received two MAGGIE Awards for magazine excellence from the Western Publishing Association. The winning awards were for Best Series of Articlesfor Diablo magazine's April issue "The Setup" and "On The Record," and for Best Overall Design/Consumer for Diablo’s November Food Issue.
The Western Publishing Association’s annual MAGGIE Awards is the most prestigious publishing event in the West. Publishing professionals gather to honor excellence in print and electronic publishing in over 100 categories. For more than fifty-eight years, WPA has bestowed awards of excellence to deserving individuals and companies whose work is deemed “The Best in the West.” The editorial award was given for Diablo magazine’s April cover story, “The Setup” and December feature article, “On the Record.” This series of articles by Senior Editor Peter Crooks gave readers the inside story on how a confidential informant and the State of California’s Department of Justice exposed the alleged criminal activities of Chris Butler, a former SWAT police officer turned private investigator, and Norm Wielsch, the former commander of the Central Contra Costa Narcotics Enforcement Team (CCCNET). Wielsch and Butler were both charged by the Contra Costa District Attorney’s office with 28 felony counts, including stealing and selling narcotics from police evidence lockers.
The design award was given for Best Overall Design for Diablo’s November Food Issue, featuring Art Director Roger Gurbani’s layouts showcasing the East Bay food scene. The Food Issue featured Diablo’s annual “Food Awards” highlighting the East Bay’s best restaurants, judged by northern California’s top foodies. The issue also featured “Chasing the Perfect Brew,” a behind the scenes look at Blue Bottle Coffee and other stars of the beverage’s third wave. “We are honored to be recognized by the Western Publishing Association.
The MAGGIE Awards are a testament to our pursuit of editorial and design excellence and content to deliver stories that are relevant and important to our readers,” notes Barney Fonzi, group publisher of Diablo Publications. About Diablo Publications
For over 33 years, Diablo Publications has been creating award-winning publications, including Diablo magazine, Napa Sonoma magazine, The Walnut Creek Book, Diablo Arts, and the Tri-Valley California Visitors Guide. Covering travel, theater, lifestyle, and home design, Diablo Publications celebrates the people, places, and pleasure of the East Bay and North Bay. Diablo Publications’ custom content division, Diablo Custom Publishing (DCP), provides complete print and online marketing communications and customer publishing services for corporate clients nationwide. For more information, visit diablomag.com or dcpubs.com.
University of San Diego, School of Law Selects Diablo Custom Publishing to Produce Advocate Magazine Diablo Custom Publishing (DCP) will now be responsible for all facets of publishing Advocate magazine.
The first publication was released in January, 2012. Walnut Creek, CA (PRWEB) January 30, 2012 -- The University of San Diego (USD) School of Law has selected Diablo Custom Publishing (DCP) to produce Advocate magazine. Advocate magazine was previously written and designed by external agencies. DCP will now be responsible for all facets of publishing Advocate magazine, and it will be produced two times per year. The first redesigned publication produced by DCP was released in January 2012.
Advocate magazine is published to inform, engage, and maintain relationships with students, faculty, staff, and alumni. Keeping the 14,000 alumni updated on USD’s happenings and commitment and sharing profiles of alumni making a difference in the world are essential goals of the publication. In addition, Advocate magazine is a key platform for providing faculty insights and opinions in order to keep students informed on campus law events and achievements.
“USD School of Law chose DCP because of its unique depth of expertise in producing higher-education publications and its breadth of core competencies in edit, design, project management and various forms of content delivery,” notes Ashley Vitale, Director of Communications for USD School of Law. “It was quite evident after our first meeting that the staff at DCP understood our goals, objectives and the importance of our core values. We appreciated the collaboration, communication and commitment.”
The redesign welcomes a refreshed design and dynamic editorial, while maintaining the sophistication and professionalism emblematic of the standard that the USD School of Law brand reflects. Magazine content includes: Dean’s Message, Campus Briefs, Faculty Footnotes, Calendar, and several other departments and features that are central to USD School of Law’s core messaging.
Diablo Custom Publishing's long-time sales leader takes on expanded role providing custom content services to new and existing customers.
Walnut Creek, CA – Diablo Custom Publishing is pleased to announce the recent promotion of Dennis Cook to director of sales. DCP offers customers a range of custom content services and publishing solutions with a focus on community and membership engagement. Read more in our press release section.
Diablo Custom Publishing was selected by a panel of expert judges for three 2010 Pearl Awards. Announcements about which publications and categories will be announced the evening of the Pearl Awards, November 11, 2010.
Through these awards, the CCC (Custom Content Council)—along with its panel of esteemed judges—celebrate:
- excellence in journalism
- excellence in graphic design and publication packaging
- excellence in the development and execution of integrated marketing strategies built around custom publishing
- excellence in website/online products
About the Pearl Awards: In 2004, to herald the commitment to excellence and the growing success of custom publishing, the CCC launched the continent’s first award program devoted exclusively to custom publishing. Custom content providers—small and large; B2B and B2C; representing clients in a wide range of industries; and producing magazines, newsletters, and web publications—have responded. In 2004, 250 entries were submitted; by 2009, the entry count had reached 614.
Publishing Executive, Dec. 18, 2009—Marketers poured more money into branded content in 2009 than ever before, according to a study released by the Custom Publishing Council (CPC). The annual study showed that spending on branded content totaled $1.8 million per company, with 51 percent of that total being spent on print publications, 27 percent on Internet media and 22 percent on categories such as video or audio, which were measured for the first time this year. 2009 spending was double that of 2008 and the highest amount since the CPC began conducting the survey in 2003. (Read more here: http://www.pubexec.com/article/custom-media-spend-rises-all-time-high/1)
66% say they are likely to buy from the same company that provided them with a custom publication. 2009 Roper Public Affairs Study