Diablo Custom Publishing's long-time sales leader takes on expanded role providing custom content services to new and existing customers.
Walnut Creek, CA – Diablo Custom Publishing is pleased to announce the recent promotion of Dennis Cook to director of sales. DCP offers customers a range of custom content services and publishing solutions with a focus on community and membership engagement. Read more in our press release section.
Diablo Custom Publishing was selected by a panel of expert judges for three 2010 Pearl Awards. Announcements about which publications and categories will be announced the evening of the Pearl Awards, November 11, 2010.
Through these awards, the CCC (Custom Content Council)—along with its panel of esteemed judges—celebrate:
- excellence in journalism
- excellence in graphic design and publication packaging
- excellence in the development and execution of integrated marketing strategies built around custom publishing
- excellence in website/online products
About the Pearl Awards: In 2004, to herald the commitment to excellence and the growing success of custom publishing, the CCC launched the continent’s first award program devoted exclusively to custom publishing. Custom content providers—small and large; B2B and B2C; representing clients in a wide range of industries; and producing magazines, newsletters, and web publications—have responded. In 2004, 250 entries were submitted; by 2009, the entry count had reached 614.
MinOnline, Dec. 21, 2009—That giant sucking sound you hear from your media budgets this year is probably the vacuuming of funds away from standard ad buys and toward custom publishing. Consumer and b2b magazines may have been on the ropes this year, but custom content had a record-setting 2009.
(Read more here: http://www.minonline.com/news/13060.html)
B2B Online, Dec. 18, 2009—Marketers spent more on branded content in 2009 than in any previous measured year, according to a study, "The ContentWise and Custom Publishing Councils' 2009 Spending: A Look at How Corporate America Invests in Branded Content," released Thursday by the Custom Publishing Council. (Read more here: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091218/FREE/91218...)
Publishing Executive, Dec. 18, 2009—Marketers poured more money into branded content in 2009 than ever before, according to a study released by the Custom Publishing Council (CPC). The annual study showed that spending on branded content totaled $1.8 million per company, with 51 percent of that total being spent on print publications, 27 percent on Internet media and 22 percent on categories such as video or audio, which were measured for the first time this year. 2009 spending was double that of 2008 and the highest amount since the CPC began conducting the survey in 2003. (Read more here: http://www.pubexec.com/article/custom-media-spend-rises-all-time-high/1)
68% of companies are shifting from traditional forms of advertising and marketing to custom media, also known as branded content, content marketing, or custom publishing. - 2010 Spending Study, Custom Content Council
66% say they are likely to buy from the same company that provided them with a custom publication. 2009 Roper Public Affairs Study
66% say they are likely to buy from the same company that provided them with a custom publication. 2009 Roper Public Affairs Study