tablet apps

Following are statistics about digital publishing from the Economist Group, sourced from Forrester, Nielson and several other groups.

We hear a lot about how tablets are changing the digital publishing landscape. But how exactly? Here are 13 statistics that shed light on the impact of tablets on publishing, reading and the media industry. Note that most of these studies are from the US, unless otherwise indicated.

DCP is using Adobe Digital Publishing to create cutting-edge tablet apps that allow readers to engage and interact with the material through multiple layers of content, audio and video integration, and advanced embed options (e.g. slideshow, 360-degree rotation, forms, etc.).

Watch Adobe's video on The Future of Digital Publishing to see what your new app could look like: http://adobe.ly/xRSEuL

Tablet magazine apps offer organizations the ability to reach new customers through distribution methods, which present a new and larger global audience. The evolution of digital media distribution is showing no sign of slowing down—quite the opposite. The publishing industry is rooted in print and print isn’t dead or dying by any means, however mobile is the platform of the future and must be successfully integrated into the brand.

It's always difficult to predict what the B2B marketing trends will be for 2012.  At DCP we are always trying to stay ahead of the curve with "next products," tactics and strategies for our clients.

Forrester recently put out B2B Marketing Trends And Predictions For 2012 by Jeff Ernst for CMO & Marketing Leadership Professionals.  Jeff highlighted a few key findings in the white paper.  For a complete edition, refer to the Forrester website to download the white paper.

Readers are discovering—and demanding—magazine apps that provide an engaging interactive experience. Now organizations have a tremendous opportunity to entertain, educate and motivate more qualified customers by adopting a tablet publishing strategy.

In 2011, iPads sold at a rate of 109 per minute, and more than 60 million will be purchased in 2012. Additionally, millions of other tablets, including Android and Kindle Fire, are expanding at an exponential rate.