tablet

DCP recently announced our new Advanced Tablet Apps. With more new tablets coming out all the time, we will be creating magazine views for various size screens, inlcuding the new iPad mini.

DCP is a leader in consumer health care marketing services, offering 30 years of publication marketing expertise. We work with dozens of health care organizations to improve brand recognition, build customer loyalty, and promote core services and service lines. Success lies in effective, targeted communications that inform, educate, and drive consumers’ decisions.

A new infographic details that tablets are becoming big business in sectors like aviation, banking, construction, healthcare, manufacturing and retail.

This data was put together by BizTech magazine, and shows that four in five (74%) business professionals already own a tablet, a slight rise on an older report which claimed enterprise tablet adoption stood at 67% in 2011.

What does the future of custom publishing look like and how will the content be delivered?  It's a question we ask ourselves at DCP almost daily.

Spending Up on Branded Content DECEMBER 19, 2011 From eMarketer Digital Intelligence 39% of companies expect spending on electronic branded content to rise. After reporting a drop in spending in 2010, professional organization Custom Content Council and content marketing solutions firm ContentWise estimate that average company spending on custom branded content has reached its highest level ever. US firms spent an average of $1.91 million this year on branded content, according to the study. Of that, about $450,000 went toward electronic forms of branded content.