A strong and growing majority of chief marketing officers said they see the value of custom content, according to a survey by the Custom Content Council. Among the reasons cited were stronger bonds with customers and a greater likelihood that they'll buy. "The diminishing concerns on the part of marketers are the most important part of this research," said Mike Winkleman, president of Leverage Media and recent president of the CCC. FolioMag.com. Fore more information visit: http://www.customcontentcouncil.com/news-industry-article.asp?ID=812
