Media and marketing strategies are like a jigsaw puzzle – for the picture to be complete you need all the right pieces to fit together. But, for a lot of retail brands hoping to create customer loyalty and up-selling opportunities, there’s an important piece of the puzzle that’s missing.
They need a marketing vehicle that connects their e-commerce web sites, social media pages, blogs, premium clubs, and traditional advertising.
I am talking about a digital brand magazine packed with entertaining lifestyle content that attracts customer attention, associates the brand with the satisfaction of customer interests, and leads loyal customers to more purchases.
Here are three companies using variations on this concept to influence customers:
Custom brand content can be packaged in digital magazines, custom apps, print magazines, microsites, and a variety of other formats. It’s all custom media and it helps your brand to become the best source of information on the lifestyle interests of your best customers and prospects.