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Your content is king and always will be but ensure people can find it. No matter how great your content is, if prospects can't find it, it just doesn't matter. If posting your custom content to your website, make it as easy as possible for your customers and prospects to find. Add navigation pages when it makes sense - you should effectively work these into your internal link structures. You should create text links that make it easy for search engines to crawl and really understand your site.

Content marketing supports B2B marketers’ top marketing goals: generating leads, converting qualified leads into paying customers, and building branding, reputation, and awareness. As a result, 45.3 percent of marketers plan to increase their content marketing spend (based on Bizo’s “Strategic Marketing Priorities” research).