Readers are discovering—and demanding—magazine apps that provide an engaging interactive experience. Now organizations have a tremendous opportunity to entertain, educate and motivate more qualified customers by adopting a tablet publishing strategy.
In 2011, iPads sold at a rate of 109 per minute, and more than 60 million will be purchased in 2012. Additionally, millions of other tablets, including Android and Kindle Fire, are expanding at an exponential rate.
