Marketing budgets will move away from conventional advertising and toward content marketing in 2012, according to experts at a Content Marketing Institute forum. The content generated will be of a higher quality, experts from SES San Francisco say, as marketers seek the edge that journalists can bring to the work. The CMI asked marketers about their top content predictions for the coming year, and experts seem to agree that 2012 will see content marketing take precedence. Several respondents noted that marketers can expect to see budgets moving from advertising toward content marketing.
