Email

Using email creative that works for your organization.

Custom content, content marketing, custom marketing are just some of the terms used to define custom publishing. Custom publishing can be delivered via print, digital, social media, blogs, email, apps and through many other media delivery vehicles.

Spending Up on Branded Content DECEMBER 19, 2011 From eMarketer Digital Intelligence 39% of companies expect spending on electronic branded content to rise. After reporting a drop in spending in 2010, professional organization Custom Content Council and content marketing solutions firm ContentWise estimate that average company spending on custom branded content has reached its highest level ever. US firms spent an average of $1.91 million this year on branded content, according to the study. Of that, about $450,000 went toward electronic forms of branded content.