As a custom publisher, it is key that our clients know their marketing dollars are being well spent on effective branded pieces. DCP has a proven track record of creating engaging content that really connects companies with their audience, as evidenced by our 2012 Pearl Award for Best Achievement of Corporate Objectives (B2C) for our work with John Muir Health.
Every now and then, we like to feature great custom marketing content from our friend Joe Pulizzi, a leading author, speaker and strategist for content marketing.
In the Beginning, It Wasn’t Content Marketing Back in 2001, I started selling content marketing services as part of Penton Media’s custom media division.
There are many opinions about the future of the web. For most it's really hard to say, as the internet continues to evolve, speed has increased dramatically and new sites, SAAS and online apps continue to to evolve, as well as social networking. Many are betting the future on tablets and many on mobile. For many print is still a key driver for magazines, brochures, company branding and other vehicles to reach their target audience. A recent article by Folio magazine speaks to the various forms of delivery and how they are evolving.
2010 saw a surge in emerging platforms for custom content, with video, mobile, virtual events and educational content spending hitting an all-time high of $12.5 billion, according to “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011.” However, the 11th annual industry study by the Custom Content Council and ContentWise finds print still dominates the market, with $24 billion spent on print production and distribution, and $3.6 billion spent on other forms of content.
Read more from the Custom Content Council at: http://customcontentcouncil.com/n
A strong and growing majority of chief marketing officers said they see the value of custom content, according to a survey by the Custom Content Council. Among the reasons cited were stronger bonds with customers and a greater likelihood that they'll buy. "The diminishing concerns on the part of marketers are the most important part of this research," said Mike Winkleman, president of Leverage Media and recent president of the CCC. FolioMag.com. Fore more information visit: http://www.customcontentcouncil.com/news-industry-article.asp?ID=812