Custom Publishing

Social Media Strategy

It seems like social media has been around for some time. When you think about it, at the rate of change we've been experiencing with social media, it's been around a very long time (think "dog years") - long enough that it is starting to have some impact on several facets of B2B and B2C engagement.

Here's some great excerpts from The Content Marketeer : Building Blocks of a Content Marketing Strategy

"According to the Custom Content Council, 61% of people feel better about a company that delivers custom content and are more likely to buy from that company."

What does that mean for you, the modern marketer?

One thing is for sure!  You need to have a solid plan in place and it start with these three building blocks:

As a custom publisher, it is key that our clients know their marketing dollars are being well spent on effective branded pieces. DCP has a proven track record of creating engaging content that really connects companies with their audience, as evidenced by our 2012 Pearl Award for Best Achievement of Corporate Objectives (B2C) for our work with John Muir Health.

From our sources at CMI
B2B Content Marketing: 2012 Benchmarks, Budgets & Trends

Content Marketers Name Different Objectives and Measurements for Success.

DCP hosted judging for the 2012 Pearl Awards on Friday and saw hundreds of amazing custom pieces across a variety of industries. From healthcare, auto, and airlines to gambling, jewelry, and beyond—it was clear that quality custom content can meet a variety of marketing objectives.
 

A recent study released by the Content Marketing Association shows measurable success in custom publishing for retailers.

The average weekly spend for regular readers of branded supermarket content showed an increase of 13%. Similarly, readers of custom clothing publications spent an average of 17% more than non-readers.

DCP is using Adobe Digital Publishing to create cutting-edge tablet apps that allow readers to engage and interact with the material through multiple layers of content, audio and video integration, and advanced embed options (e.g. slideshow, 360-degree rotation, forms, etc.).

Watch Adobe's video on The Future of Digital Publishing to see what your new app could look like: http://adobe.ly/xRSEuL

DCP promotes an integrated approach to custom publishing. We encourage our clients to leverage email campaigns and other mediums to increase the reach of their custom publications. New research from Marketing Sherpa shows that social media may be a key player in the success of such email campaigns. In fact, 83% of CMOs predicted that social media will be the key factor affecting future email programs. (To access the full chart from Marketing Sherpa, visit: http://www.marketingsherpa.com/article/chart/top-2012-email-trends)

Tablet use has exploded in recent years, and is quickly becoming standard practice across a wide array of disciplines. A recent article in Time magazine describes this extension into the medical field, with doctors becoming some of the most enthusiastic professional users.

DCP knows firsthand from various clients that custom content engages audiences and helps businesses develop lasting relationships with consumers. However, it is becoming increasingly evident that custom content is also a great vehicle for companies to market to other businesses.

Chevron’s Next magazine (published by DCP) is primarily focused on B2B, exemplifying this trend. According to a recent article in Marketing Week by David Burrows, they’re on to something.