Custom contnet

Branded Video Leads Pack in Growth of Distribution Channels

While print still captures the majority of money spent on custom media – $23.6 billion – the combination of electronic, video, and other forms reached an all-time high spend of $16.6 billion in 2011, with 52% of marketers saying they now use branded video. Eighty-seven percent of companies use print to convey content, followed closely by web sites at 82%.