custom branding

Is the "S" in Sales in Social media too? 

Quantifying the value (ROI) of social media is incredibly difficult. While some direct calls to action can be measured, important elements such as branding still aren't moving the needle. In an article from eMarketer it's reported that consumers are typically not learning about new brands, products and services from social media.

As a custom publisher, it is key that our clients know their marketing dollars are being well spent on effective branded pieces. DCP has a proven track record of creating engaging content that really connects companies with their audience, as evidenced by our 2012 Pearl Award for Best Achievement of Corporate Objectives (B2C) for our work with John Muir Health.

The Custom Content Council with Roper Affairs released the preliminary results of a CMO and Consumer Attitude study on custom content marketing.  The original study was performed in 2006.

Here are the highlights of the 2011 study: