Content Spend

In the past we've discussed the resource allocation to developing more custom content.  This survey backs what we've been stating about this dramatic shift in the throught process - the allocation of resources to creating branded custom content and content marketing strategies.

New Study Reveals Record Level of Resources Allocated to Content Marketing

2010 saw a surge in emerging platforms for custom content, with video, mobile, virtual events and educational content spending hitting an all-time high of $12.5 billion, according to “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011.” However, the 11th annual industry study by the Custom Content Council and ContentWise finds print still dominates the market, with $24 billion spent on print production and distribution, and $3.6 billion spent on other forms of content. Read more from the Custom Content Council at: http://customcontentcouncil.com/n