Think about the word "imperative." Defined as: of vital importance; crucial. "immediate action was imperative"
Synonyms: vitally important, of vital importance, vital, crucial, critical, essential, necessary, indispensable, urgent
Yes, the proof is out that content marketing is an all-important function (imperative) of your communication strategy. The Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America report was released last week.