Content Marketing

Healthy Content

1. Be current

What's hot and what's not? Writing for the present and what's of interest to your audience will only help you be recognized as a source of credible/useful information and assist in your search results (SEO or otherwise). People will find you! 

2. Brand don't sell

Connecting with the brand and don't sell. Generate content of interest (relates to above on being topical). Create your own distinctive personality.

It's a fact that mobile is growing here to stay as a content comsumption device! Mobile has evolved faster than any other mass media. It is now known by as the 7th mass medium.

How 3 of Healthcare IT’s Top Companies Are Tackling Social Media in A Highly Regulated Industry

A very good overview from Ashley Zeckman at Top Rank full artilc

Social Media Strategy

It seems like social media has been around for some time. When you think about it, at the rate of change we've been experiencing with social media, it's been around a very long time (think "dog years") - long enough that it is starting to have some impact on several facets of B2B and B2C engagement.

Here's some great excerpts from The Content Marketeer : Building Blocks of a Content Marketing Strategy

"According to the Custom Content Council, 61% of people feel better about a company that delivers custom content and are more likely to buy from that company."

What does that mean for you, the modern marketer?

One thing is for sure!  You need to have a solid plan in place and it start with these three building blocks:

Just released from the Custom Content Council

Content Gets Very Social

New York, NY (April 4, 2013) Custom content spending on production and distribution rose to 43.9 billion, the second highest amount to be recorded. All forms—print, electronic and other—experienced growth; a 9.2% rise over last year’s 40.2 billion, with print still claiming the lion’s share of dollars spent in content marketing.

From Marketing Charts

We recently came across an interview with Sonja Jefferson, a content marketer in the UK. During the interview she was asked what makes content marketing so appealing to brands today, and we think her response was right on:

"Because trust in other, more traditional marketing methods such as advertising is in decline, we're increasingly more cynical about those who are trying to 'sell' to us."

Unlike a corporate website, which tends to be pretty static in nature, online branded magazines provide the fresh content and new information that your target audience is searching for. A website warrants a visit or two for contact information or specifics about your products or services, but an online magazine gives your consumer a more vibrant take on what your organization is all about.