Content

From our sources at CMI
B2B Content Marketing: 2012 Benchmarks, Budgets & Trends

Content Marketers Name Different Objectives and Measurements for Success.

Roper Finds Majority of Consumers Value Custom Media 7 In 10 Prefer Personalized Aspect Of Custom New York, NY (April 27, 2011) A new study—Consumers’ Attitudes Toward Custom Content—shows that seven in ten consumers say they like custom content because it is tailored to their specific interests. The study, conducted by GfK Roper Public Affairs & Corporate Communications, is a companion piece to the recently released CMO study, which provides an in-depth analysis on CMO’s views on the use and effectiveness of custom media.

Coca Cola no longer relies on traditional ad agencies for creative ideas, instead taking a collaborative approach to storytelling and content creation, according to its global advertising strategy head.

Check out Jeff Fletcher, DCP’s Editor for the Giant’s and A’s magazine, on Chronicle Live - Comcast Sports Net Bay Area (CSNBA) after the San Francisco Giant’s game tonight (7/26/11). Jeff should be airing on CSNBA at approximately 7:30 – 7:45. Jeff has covered major league baseball since 1997 and most recently as a national writer for AOL FanHouse prior to his current position as DCP’s sports writer. If you miss the show, check back at diablomag.com/tv.

There are many opinions about the future of the web. For most it's really hard to say, as the internet continues to evolve, speed has increased dramatically and new sites, SAAS and online apps continue to to evolve, as well as social networking. Many are betting the future on tablets and many on mobile. For many print is still a key driver for magazines, brochures, company branding and other vehicles to reach their target audience. A recent article by Folio magazine speaks to the various forms of delivery and how they are evolving.