Roper Finds Majority of Consumers Value Custom Media 7 In 10 Prefer Personalized Aspect Of Custom New York, NY (April 27, 2011) A new study—Consumers’ Attitudes Toward Custom Content—shows that seven in ten consumers say they like custom content because it is tailored to their specific interests. The study, conducted by GfK Roper Public Affairs & Corporate Communications, is a companion piece to the recently released CMO study, which provides an in-depth analysis on CMO’s views on the use and effectiveness of custom media.
