CMO

Just released from the Custom Content Council

Content Gets Very Social

New York, NY (April 4, 2013) Custom content spending on production and distribution rose to 43.9 billion, the second highest amount to be recorded. All forms—print, electronic and other—experienced growth; a 9.2% rise over last year’s 40.2 billion, with print still claiming the lion’s share of dollars spent in content marketing.

It's always difficult to predict what the B2B marketing trends will be for 2012.  At DCP we are always trying to stay ahead of the curve with "next products," tactics and strategies for our clients.

Forrester recently put out B2B Marketing Trends And Predictions For 2012 by Jeff Ernst for CMO & Marketing Leadership Professionals.  Jeff highlighted a few key findings in the white paper.  For a complete edition, refer to the Forrester website to download the white paper.

A strong and growing majority of chief marketing officers said they see the value of custom content, according to a survey by the Custom Content Council. Among the reasons cited were stronger bonds with customers and a greater likelihood that they'll buy. "The diminishing concerns on the part of marketers are the most important part of this research," said Mike Winkleman, president of Leverage Media and recent president of the CCC. FolioMag.com. Fore more information visit: http://www.customcontentcouncil.com/news-industry-article.asp?ID=812