CCC

A study from the Custom Content Council/Content Wise reveals the following:

As other forms of content marketing evolve, it appears that printed custom publications (which were the original form of content marketing decades ago) are evolving as well, toward a more substantial, richer magazine format with greater page counts and circulation, and lower frequency.

2010 saw a surge in emerging platforms for custom content, with video, mobile, virtual events and educational content spending hitting an all-time high of $12.5 billion, according to “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011.” However, the 11th annual industry study by the Custom Content Council and ContentWise finds print still dominates the market, with $24 billion spent on print production and distribution, and $3.6 billion spent on other forms of content. Read more from the Custom Content Council at: http://customcontentcouncil.com/n