B2B

Referenced from Demandbase White Paper

In focusing your time and money where it has the most pay-off, Demandbase says the first strategy is to define your “sweet spot” target profiles.

"Sweet spot" or named accounts share certain select characterisitcs with your best customers. By optimizing your website for those sweet spot prospects, you can accelerate revenue and entice more of those premium visitors to convert. 

A report presents the results of a study conducted by Roper Public Affairs and Corporate Communication for the Custom Content Council shows CMOs Increasingly Value Custom Content. This report measured increases over five years from 2006 to 2011. 

Close to nine in ten CMOs say that they see value in the service provided by custom content (87% say custom content is very or somewhat valuable). This represents a 15 point increase from 2006.

It is becoming more evident that content marketing is the key to marketing strategies. More emphasis is being put on branded/customer content that engages existing and potential customers.