advertising vs. custom content marketing

So much content, so little time...

We all want fresh (and compelling) content but how do we get it? As marketers, we have a multitude of content vehicles to support - print, digital editions, tablet magazines, online, social media, collateral, blogs and more. We can try to write it all, hire more staff or utilize outside experts. Finding the content strategy that best fits your organization's goals can be a challenge. One thing is for sure though; marketers are allocating more budget and are utilizing numerous tactics to reach their target audience.

Oakland Museum of California (OMCA) has partnered with Diablo Custom Publishing (DCP) to develop its Advanced Magazine Tablet Application (App) for the iPad, Droid and Kindle platforms. The Advanced Tablet App will be available through Apple’s iTunes store, Google Marketplace and the Amazon App Store.

One of the obstacles our clients face, even after they have established their brand identity is how to plan their content marketing. One good article we came across, gives you a 12 step process to overcoming the planner's block. A posting from the Marketing Trenches discusses simple steps to put your plan together in a logical fashion.

Many of you are looking at your 2013 content marketing plans and who to assign to designated tasks, what you'll write about and what platforms you will deliver it out on and to who? CMI takes a look at 42 different ideas for content marketing in 2013.

Here's the top 10

From the Custom Content Council

DCP recently announced our new Advanced Tablet Apps. With more new tablets coming out all the time, we will be creating magazine views for various size screens, inlcuding the new iPad mini.

Your content is king and always will be but ensure people can find it. No matter how great your content is, if prospects can't find it, it just doesn't matter. If posting your custom content to your website, make it as easy as possible for your customers and prospects to find. Add navigation pages when it makes sense - you should effectively work these into your internal link structures. You should create text links that make it easy for search engines to crawl and really understand your site.

Marketing Your App Promoting and sharing your magazine app Search: Your listing in the app store is important. Ensure you have a descriptive title and your key words are relevant. Your magazine tablet app should have descriptive and impactful images. Each app store has a unique way of implementing a search. In the Apple Appstore the description will not affect search (today); however In Google Play it will have some impact on a search.

At DCP we are continuing to focus on the latest and greatest in Tablet App development for our clients.  We have some very exciting news coming within the next 10 days!  To further support our investment into tablet app platforms for publishing a new data shows that tablets to hit 100M shipments in 2012: study By Lauren Johnson August 27, 2012

From Luxury Daily:

It's always difficult to predict what the B2B marketing trends will be for 2012.  At DCP we are always trying to stay ahead of the curve with "next products," tactics and strategies for our clients.

Forrester recently put out B2B Marketing Trends And Predictions For 2012 by Jeff Ernst for CMO & Marketing Leadership Professionals.  Jeff highlighted a few key findings in the white paper.  For a complete edition, refer to the Forrester website to download the white paper.