DCP is a leader in consumer health care marketing services, offering 30 years of publication marketing expertise. We work with dozens of health care organizations to improve brand recognition, build customer loyalty, and promote core services and service lines. Success lies in effective, targeted communications that inform, educate, and drive consumers’ decisions.

At DCP we deliver a multitude of custom magazines for many healthcare organizations.  We are also working on advanced tablet apps for healthcare and have recently released one for Chevron. 

A recent study from TabTimes reveled that the number of U.S. adults using tablets to access health information and tools has almost doubled in the last year.

The firm’s Cybercitizen Health U.S. 2012 study discovered that there were 29 million people using tablets for these purposes in 2012 compared to 15 million in 2011.

These new figures would equate to one in ten U.S. adults (based on a projected adult population of 314 million by the U.S. Consensus Bureau) or 40% of all U.S. tablet owners (according to an earlier survey in the year from eMarketer).

Read more at tabttimes:http://tabtimes.com

DCP is using Adobe Digital Publishing to create cutting-edge tablet apps that allow readers to engage and interact with the material through multiple layers of content, audio and video integration, and advanced embed options (e.g. slideshow, 360-degree rotation, forms, etc.).

Watch Adobe's video on The Future of Digital Publishing to see what your new app could look like: http://adobe.ly/xRSEuL

Marketing Your App Promoting and sharing your magazine app Search: Your listing in the app store is important. Ensure you have a descriptive title and your key words are relevant. Your magazine tablet app should have descriptive and impactful images. Each app store has a unique way of implementing a search. In the Apple Appstore the description will not affect search (today); however In Google Play it will have some impact on a search.

Share: Create HTML versions of your articles. Published articles can be searched, found, read and then shared through all forms of social media (Facebook, Twitter, LinkedIn, Google+, and more). Include a footer in each article on how to download the magazine app, and include a direct link to the app. Your readers can be your best advocates.

Research: Potential customers will find your magazine app through broad-base searches. Your app will always compete with other similar magazine apps (in your industry). Do online test searches (not searches in the apps stores) for potential app names to see how many applicable finds you come up with. The less competition, the better.

Integrated media: Utilize all forms of communications to promote your magazine tablet app. If you have an e-mail list, be sure to include messaging that’s relevant to your audience and promote your app. Include messaging with any printed, web, or internal communications to further spread the word about your app.

Blog: Constantly updated blogs are a great way to help your search engine presence. You want to make sure to be on the first page of search results, as over 90 percent of users never click beyond the first page. Your blog will also be a very good resource for your potential customers, once you’ve launched your app.

Dialogue: Once your magazine app is launched, and you have a blog, think about the next place you should be vocal. Find the various places where your target groups are located, and implement a strategy to reach them. Reviews: One of the best ways to get your app noticed and move it up in rankings is to work with your readers. Ask readers for reviews—a five-star rating can really help get you noticed and further promote your magazine app.

PR: Once your magazine app is launched, put out a press release to spread the word. Also engage with media experts in your respective industry. Invite them to explore the app and write a review that can be published for their audience.

Tablet magazine apps offer organizations the ability to reach new customers through distribution methods, which present a new and larger global audience. The evolution of digital media distribution is showing no sign of slowing down—quite the opposite. The publishing industry is rooted in print and print isn’t dead or dying by any means, however mobile is the platform of the future and must be successfully integrated into the brand.

Gartner conducted a tablet study at the end of 2011 in the U.S., U.K. and Australia to gain a better understanding of how early adopters of media tablets were incorporating these devices into their media consumption. Consumers have quickly begun using media tablets in their daily lives, according to a new survey by Gartner, Inc.

The survey found that the main activities moving from PCs to media tablets include 69% are reading what has been traditionally in print are now reading on a tablet. “The rapid adoption of media tablets is substantively changing how consumers access, create and share content,” said Carolina Milanesi, research vice president at Gartner. ”The survey found that more than 50 percent of media tablet owners prefer to read news, magazines and books on screen, rather than on paper. On average, one in three respondents used their media tablets to read a book, compared with 13 percent for mobile PCs, and 7 percent for mobile phones.”