From Content Marketing Institute:
DCP's client list is fairly extensive and our customers have continued to use custom content in various formats to grow their business. A recent survey reinforces that marketers are using custom content in an increased fashion to retain and acquire new customers.
Nine out of ten B2B marketers are using content marketing to grow their businesses, and on average, marketers use eight content marketing tactics to achieve their marketing goals. The most popular tactics are article posting (79%), social media (excluding blogs) (74%), blogs (65%) eNewsletters (63%), case studies (58%), and in-person events (56%).
Content marketing uptake is high across industries, with no single industry reporting below 70% adoption. The professional services industry reports the highest level of adoption, just nudging out computing/software, which ranked number one last year.
About the study:
B2B Content Marketing: 2012 Benchmarks, Budgets and Trends is the second annual survey about content marketing in the business-to-business (B2B) space. B2BCMS surveyed 1,092 marketers from diverse industries and a wide range of company sizes in August 2011.
For more information on custom content: http://www.contentmarketinginstitute.com/