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Tablet magazine reading, including digital mags - many positive trends

Submitted by dave_reik on Fri, 06/22/2012 - 13:03

Here's some great stats from the MPA.  The Associatiation of Magazine Media

  1. 92% of U.S. adults read magazines. Source: GfK MRI Fall 2011
  2. Magazine readership remains steady despite the biggest economic downturn in 80 years. Source: GfK MRI Fall ‘07/’11
  3. Consumers connect with magazines on all platforms. 1700 magazine apps...1000 twitter feeds...2000+ Facebook pages...and counting. Source: fanpagelist.com; MPA mapps database
  4. Readers enjoy reading magazine ads. They don't pay to avoid them as they do with other media. Source: Affinity Vista Service, 2011
  5. New magazines continue to be launched - 206 in 2011. Source: Professor Samir Husni, author of The Guide to New Magazines; MrMagazine.com
  6. Consumers spend more than $300 million each month buying magazines at newsstand. Source: IPDA 2012
  7. Digital magazine subscriptions are rising exponentially. Source: ABC
  8. 41% of tablet owners have purchased a digital magazine. Source: Nielsen 2012
  9. 70% of tablet users want to buy directly from ads in digital magazines. Source: GfK MRI iPanel February 2012
  10. More than half of tablet owners report their digital magazine reading has increased. Source: Affinity/MPA 2011
  11. 73% spend more than one hour reading electronic issues of magazines each week. Source: Affinity/MPA 2011
  12. More than half of those who have downloaded 6+ magazine apps spend 3+ hours reading electronic magazines each week. Source: Affinity/MPA 2011
  13. Magazines are the go-to source for key events...Steve Jobs...Lin-sanity...the Royal Wedding...Whitney Houston.
  14. Who says that teenagers only read texts? 72% of teens read magazines. Source: GfK MRI 2011 TwelvePlus
  15. Here's a show-stopper. Adults 34 and younger read more magazines than adults 34+. Source: GfK MRI Fall 2011
  16. Magazines build buzz. They excel in reaching people who shape attitudes and behavior. Source: GfK MRI Fall 2011
  17. Want real prime-time? The top 25 magazines reach more adults and teens than the top 25 prime-time TV programs. Source: Carat Insight: Nielsen, 9/10-5/11; GfK MRI Fall 2011, GfK MRI TwelvePlus 2011
  18. Another show stopper: Magazines drive web search more than any other medium. More than internet advertising and twice that of social media. Source: BIGinsight Media Behaviors & Influence Survey, 12/11
  19. 61% of readers took action as a result of a magazine ad. Source: GfK MRI Starch 2011
  20. Magazine ads rank #1 of all media in driving purchases. Source: Marketing Evolution 2011

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