Newspapers Use Email to Grow Their Audience
According to Chuck DeFeo, GM of interactive and social media at The Washington Times, “It’s not a secret that the newspaper industry is facing some unprecedented challenges. But we are finding that by focusing on email to deliver high quality news, we are driving readership online—and also reinvigorating our reader base offline.”
Check out this DMNews article by Dianna Dilworth. In it, Dilworth tells how The Washington Times and The New York Times are using email newsletters to drive traffic to their websites, bring revenues up online, and even increase print subscriptions.
There’s something valuable to be learned here. Even if your end goal is to communicate with your audience via print publications, email newsletters are effective vehicles to engage consumers.