July 2012

NEW STUDY REVEALS RECORD LEVEL OF RESOURCES ALLOCATED TO CONTENT MARKETING

Submitted by dave_reik on Thu, 07/05/2012 - 11:35

In the past we've discussed the resource allocation to developing more custom content. This survey backs what we've been stating about this dramatic shift in the throught process - the allocation of resources to creating branded custom content and content marketing strategies.

New Study Reveals Record Level of Resources Allocated to Content Marketing

CMOs Increasingly Value Custom Content

Submitted by dave_reik on Tue, 07/10/2012 - 16:22

A report presents the results of a study conducted by Roper Public Affairs and Corporate Communication for the Custom Content Council shows CMOs Increasingly Value Custom Content. This report measured increases over five years from 2006 to 2011.

Close to nine in ten CMOs say that they see value in the service provided by custom content (87% say custom content is very or somewhat valuable). This represents a 15 point increase from 2006.

CMO and Consumer Attitude study on custom content

Submitted by dave_reik on Wed, 07/11/2012 - 12:34

The Custom Content Council with Roper Affairs released the preliminary results of a CMO and Consumer Attitude study on custom content marketing. The original study was performed in 2006.

Here are the highlights of the 2011 study:

A Look at the Volume and Type of Content Marketing in America for 2011

Submitted by dave_reik on Mon, 07/30/2012 - 17:27

A study from the Custom Content Council/Content Wise reveals the following:

As other forms of content marketing evolve, it appears that printed custom publications (which were the original form of content marketing decades ago) are evolving as well, toward a more substantial, richer magazine format with greater page counts and circulation, and lower frequency.

Custom Publications are gaining in page count and reach

Submitted by dave_reik on Mon, 07/30/2012 - 17:40

Custom Publications are gaining in page count and reach.