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April 2011

Growing majority of CMOs see value in custom content

Submitted by dave_reik on Thu, 04/07/2011 - 09:31
A strong and growing majority of chief marketing officers said they see the value of custom content, according to a survey by the Custom Content Council. Among the reasons cited were stronger bonds with customers and a greater likelihood that they'll buy. "The diminishing concerns on the part of marketers are the most important part of this research," said Mike Winkleman, president of Leverage Media and recent president of the CCC. FolioMag.com. Fore more information visit: http://www.customcontentcouncil.com/news-industry-article.asp?ID=812

Latest Study Profiles Thriving Custom Content Market

Submitted by dave_reik on Mon, 04/11/2011 - 12:56
2010 saw a surge in emerging platforms for custom content, with video, mobile, virtual events and educational content spending hitting an all-time high of $12.5 billion, according to “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011.” However, the 11th annual industry study by the Custom Content Council and ContentWise finds print still dominates the market, with $24 billion spent on print production and distribution, and $3.6 billion spent on other forms of content. Read more from the Custom Content Council at: http://customcontentcouncil.com/n

Is the Web Dead?

Submitted by dave_reik on Tue, 04/12/2011 - 16:40
There are many opinions about the future of the web. For most it's really hard to say, as the internet continues to evolve, speed has increased dramatically and new sites, SAAS and online apps continue to to evolve, as well as social networking. Many are betting the future on tablets and many on mobile. For many print is still a key driver for magazines, brochures, company branding and other vehicles to reach their target audience. A recent article by Folio magazine speaks to the various forms of delivery and how they are evolving.

The Power of Print Media in Promoting Your Practice’s Website

Submitted by dave_reik on Wed, 04/20/2011 - 08:56
There's still a lot to be said about promoting your business through print media. Custom publishing is a great way to promote your practice, website or other facets of your business. "Research shows that business-to-business magazines drive more prospective buyers to marketers’ Websites than any other medium, including major search engines, according to Competitive Analysis System, a publishing consulting group." Read more at: http://www.mdnews.com/news/2011_01/05737_janfeb2011_the-power-of-print-media

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