November 2010

Don't get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision people running everywhere...not a pretty site).

That said, I've seen a multitude of content strategies die for the following reasons.

read more: http://blog.junta42.com/content_marketing_blog/2010/11/content-strategy-execution.html