Are you tired of all the negative business reports from 2009? “Marketing budgets are slashed.” “Print is dead.” I’m sure you’ve heard them all.
Read these two brief articles for some very encouraging news regarding the record growth in the custom media business.
The bottom line is marketers invested more money in branded content in 2009 than ever before (two times as much as in 2008) and 51 percent of that money was used to create print publications, according to a recent survey.
So let’s celebrate the good news and look forward to a prosperous 2010.