As a marketing director, I’m well aware that you’re not supposed to plug your own company’s products on your blog. So please pardon me for breaking this rule but I really think you should take a look at a powerful new online magazine tool from DCP.
Over the years, we’ve provided our clients with different ways to publish their valuable print content on the Web. We started by offering a basic HTML version of their print publication that we call an ePub™. Functional and inexpensive, this simple solution does a nice job of converting print content into an HTML-based online publication. But its templated approach doesn’t take full advantage of the design and interactive possibilities of the Web. While it replicates the print content, is doesn’t give clients the ability to extend it.
When the digital “flip-book” products gained popularity, DCP jumped on that trend. The good news with the digital magazine solution is that you preserve the beautiful layout of your print issue. The bad news is that it’s hard for your audience to read digital magazines because the print layout doesn’t translate well to a computer screen. The font is typically too small to read when viewing a full page, causing readers to have to constantly zoom in and out. Navigation is also a bit tedious. Clearly, this is not the most user-friendly solution.
DCP performed extensive research to find the best solution to bring a print publication to life online. WebExtra™, our new product, is a powerful, cost-effective online magazine tool that allows you to extend the reach and effectiveness of your magazine without spending an arm and a leg!
Some of the biggest advantages of WebExtra:
- With an easy-to-use Content Management System (CMS), you can regularly post fresh content — including articles, videos, slideshows, and audiocasts—that keep your audience engaged 24/7/365.
- Make your magazine a two-way conversation with your audience through article commenting and Ask the Expert features.
- Extend the content from your print edition by linking readers to relevant videos, podcasts, slideshows, etc.
- Promote news, events, or whatever you want in real time with WebExtra’s built-in event calendar that is highlighted on the home page.
- The custom designed feature stories look even better online than in print!
- This fully hosted solution presents no burden on your IT department and links seamlessly to your main website.
Take a look at the latest edition of WebExtra produced for UC Hastings College of the Law at magazine.uchastings.edu . Imagine what WebExtra can do for your print content!
