Not sure where to start with your social media efforts? It’s always useful to read case studies of how other organizations are tackling similar challenges. On the one hand, it’s great when you can pick up a few valuable tips. On the other hand, it’s nice to confirm that you’ve already been doing things right.
That’s how I reacted to the lead article in the September/October 2009 issue of Spectrum, SHSMD’s bimonthly member newsletter, “Launching Our Hospital’s Social Networks: An Insider’s Perspective.” It tracks the steps that Swedish Covenant Hospital in Chicago took to develop a social media presence. Written by two of the hospital’s marketing professionals, Leigh Ginther and Laura Prusik, this case study presents an intelligent process and meaningful observations.