After 30 years of publishing award-winning lifestyle magazines and 15 years of creating branded content for a diverse group of clients, we’ve seen and learned a whole lot about marketing communications and media. What amazes me is that we continue to learn something new every day. The purpose of this blog is to open up a dialogue with customers, staff, and all other interested parties about what works and what doesn’t in the world of branded content and marketing communications.
A variety of contributors from within DCP will touch on every aspect of our business, including marketing strategy, design, content, print production, website strategy, project management, mail and email distribution, and results measurement. We’ll discuss best and worst practices across all kinds of marketing communications—custom magazines and newsletters, marketing collateral, e-marketing programs, websites, blogs, podcasts, annual reports, direct mail campaigns, and more. We’ll comment on industry trends across a wide range of marketing channels. We’ll aim to be relevant and insightful and we’ll try to keep it fun. Most importantly, we hope that you will join the conversation with your comments and observations.
Stay tuned. We can learn a lot from each other!