Resources
The links below will take you to additional resources on print or online publishing and marketing strategy. If you know of other web resources that might be of interest, please email our staff so we can share this information.
Custom Publishing
- The Custom Publishing Council is the membership organization of the custom publishing industry. This website is a great source of information on the state of affairs in custom publishing.
- Peppers and Rogers, who coined the term one-to-one marketing, are industry leaders in Customer Relationship Marketing (CRM).
- Marketing Sherpa is a good source of news and newsletters on Internet marketing.
- Direct Marketing Association website offers research, education and networking opportunities to help you improve your results in the direct marketing process.
- MarketingPower.com from the American Marketing Association supplies information, products and services aimed to help marketing professionals keep their knowledge and skills current.
- Editor and Publisher Online is the website of a venerable magazine covering the newspaper industry in North America.
- Alertbox is the biweekly column by Jakob Nielson, an Internet usability expert who uses his columns for pithy and sometimes merciless appraisals of web publishing practices.
- ZDNet Blogs offers a collection of the most current viewpoints and advice on the hottest online marketing topics.
- Builder.com, from CNET, is fully stocked with resources for developers and marketers.
- Folio:, a magazine for the magazine industry, is particularly useful for its archived back issues. The site is produced by the publisher Primedia.
- Publishing Executive, formerly PrintMedia Magazine, covers all aspects of print publishing that affect custom publications, catalogs, books, and more.