Diablo Custom Publishing

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November 20, 2006, DCP Takes Home Three Pearl Awards, Including Gold for dcpubs.com
November 20, 2006, Eileen Cunningham Named Director of Operations at DCP
October 11, 2006, DCP Re-launches its Website and Introduces an E-Newsletter
October 11, 2006, Custom Publishing is Expanding Dramatically According to 2006 Forecast from Veronis Suhler Stevenson (VSS)
July 7, 2006, DCP Earns Five APEX Awards, Including a Grand Award for Web Site Design
May 16, 2006, DCP Wins Eleven Prestigious Awards for Healthcare Publications
April 26, 2006, DCP and Diablo Publications Win Four Prestigious 2006 Maggie Awards
April 18, 2006, DCP and Comcast Create Buzz: A New Technology Lifestyle Magazine for Comcast Customers
March 8, 2006, Eight DCP Publications Are Nominated for Prestigious 2006 Maggie Awards

November 20, 2006, DCP Takes Home Three Pearl Awards, Including Gold for dcpubs.com

DCP was honored with three 2006 Pearl Awards. Hosted by the Custom Publishing Council (CPC), the Pearl Awards salute the best in custom publishing. Ninety awards were presented in 30 categories at the third annual Pearl Awards on November 16 at the University Club in New York City.

DCP won Pearl awards for excellence in graphic design, editorial content and overall excellence in website design. The specific awards are:

o Athletics Magazine—the official magazine of the Oakland Athletics won a Silver Pearl for Editorial/Best Special Feature

o Buzz—a custom publication for Comcast Corporation won a Bronze Pearl for Design/Best New Publication/Newsletter

o dcpubs.com—DCP’s website won a Gold Pearl for Design/Best New Publication/Web

“Considering the superior quality of the entries, we are extremely honored to win these three Pearl awards,” says Jim Offel, General Manager at DCP and member of the CPC Executive Board. “We’re particularly proud to be acknowledged in three distinct areas—editorial, design, and website development. We believe that these Pearl awards demonstrate the breadth of DCP’s expertise.”

A team of 27 judges in three locations worked hard to identify publications demonstrating the best in strategy, design and editorial. The editorial and design award categories focus on the best new, ongoing, and improved publications, while the strategy categories look at how well the publications complement the sponsoring organization’s integrated marketing campaigns, how well they achieve the organization’s goals, how they prove a return on investment, and what type of distribution strategy they employ.

All custom publishing companies, including independent custom publishers, divisions of larger publishing houses, advertising agencies, and other media conglomerates—whether or not they were currently members of the CPC—were invited to enter the competition. Judges were key marketing executives, academics, journalists, designers, corporate strategists, and publishers.

November 20, 2006, Eileen Cunningham Named Director of Operations at DCP

DCP’s parent company Diablo Publications has named Eileen Cunningham Director of Operations. Eileen will manage DCP’s production efforts, which entails supervising and mentoring the staff of project managers, and overseeing all print production activities—from prepress, to print services, to distribution.

“Eileen has spent the last decade at DCP efficiently managing hundreds of projects and ensuring that our production process runs smoothly,” says Jim Offel, General Manager at DCP. “We’re confident that her insights, wisdom and leadership will help fortify DCP’s production operations and provide our customers with even more exceptional service.”

Before joining DCP, Eileen worked for eight years in sales support where she gained essential skills in achieving customer satisfaction. An East Bay native, Eileen graduated from the University of California at Berkeley with a B.A. in English and earned an M.B.A. from California State University-Hayward. When she breaks away from the office, Eileen heads for the hills where she runs, camps, hikes and bicycles, or takes a leisurely Sunday drive in her 1950 Plymouth Special Deluxe.

October 11, 2006, DCP Re-launches its Website and Introduces an E-Newsletter
DCP announces the re-launch of its website (www.dcpubs.com). With expanded portfolio, news and healthcare marketing sections, visitors can now get a clear picture of DCP’s comprehensive print and online marketing communications services, its diverse client base and its expertise in the healthcare arena. In addition, visitors can browse an extensive library of marketing resources, ranging from stats that demonstrate the power of custom publishing to pertinent news articles and best practices on top-of-mind subjects for today’s marketing professionals.

Along with its updated website, DCP has launched the premiere issue of DCP Dialogue, a free and practical monthly e-newsletter designed to help marketers stay up on the buzz about effective marketing communications. DCP Dialogue culls the best of the online marketing media to fill readers in on expert advice on topics such as email marketing, branding, custom publishing, direct mail, blogs, and more. To subscribe to DCP Dialogue, simply go to http://www.dcpubs.com/contactus_newsletter.php.

“While DCP has greatly expanded its web-based products and services over the past several years, we haven’t focused efforts on our own site,” says Jim Offel, General Manager at DCP and member of the Custom Publishing Council Executive Board. “Now that we’ve updated and enhanced the look and usability of our site, visitors can get a better sense of what we do for our clients. I believe we’ve accomplished our primary goal—to create a clean and straightforward business-to-business “portfolio” site that stays true to our branding.”
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October 11, 2006, Custom Publishing is Expanding Dramatically According to 2006 Forecast from Veronis Suhler Stevenson (VSS)

DCP announces the recent findings of Veronis Suhler Stevenson’s (VSS) 2006 Forecast. According to the 20th edition of the nation’s leading media spending and forecast series, custom publishing is one of the fastest growing marketing segments.

Below are excerpts from a September 12, 2006 press release published by VSS, a leading private equity and mezzanine capital fund management company dedicated to investing in the media, communications, information and education industries in North America and Europe.

o Spending on custom publishing increased 29.1 percent to $28.41 billion in 2005, driven by double-digit growth in spending on magazines, newsletters and tabloids.

o Spending on custom publishing is expanding dramatically because of the medium's ability to connect a company with its target audience on a regular basis, maintaining the company's visibility.

o Custom publishing rose at a CAGR of 17.0 percent from 2000 to 2005.

o Driven by new publications in a variety of formats, spending on custom publishing is expected to increase 22.1 percent to $34.69 billion in 2006 and grow at a CAGR of 15.4 percent during the forecast period. Spending will reach $58.22 billion by 2010.

o Total spending on media and communications is expected to rise 7.2 percent in 2006 to $961.90 billion, following a 6.3 percent gain in 2005, posting a compound annual growth rate (CAGR) of 6.6 percent in the 2005-2010 period, reaching $1.236 trillion, according to the Communications Industry Forecast 2006-2010.

o Marketing services was the largest and fastest growing communications sector in 2005, growing 9.1 percent to $309.93 billion, and is expected to rise at a five-year CAGR of 8.0 percent to $455.72 billion in 2010, fueled by growth in direct response media, event marketing and custom publishing.

To view the complete press release, visit the following page on the VSS website: http://www.vss.com/articles/articles_2006/article_091206.htm.

“While there is a shift in spending from conventional media to new media strategies, our research indicates that traditional media companies are aggressively pursuing online and mobile platforms, protecting their brands and developing new revenue streams,” said James Rutherfurd, executive vice president and managing director at VSS.

“Those of us immersed in the custom publishing industry are well aware of its rapid growth and burgeoning acceptance among marketing executives,” says Jim Offel, general manager at DCP and member of the Custom Publishing Council executive board. “Even so, it is very encouraging and rewarding to receive confirmation of this phenomenon from the experts at VSS. And it’s particularly interesting to quantify how much faster custom publishing is growing compared to other marketing segments.”

July 7, 2006, DCP Earns Five APEX Awards, Including a Grand Award for Web Site Design

DCP is the proud recipient of five APEX 2006 Awards, including a Grand Award for the Dale Hardware Web site (www.dale-hardware.com). The four DCP publications recognized for excellence in graphic design, editorial content and the ability to achieve overall communications excellence are:

Athletics Magazine—the official magazine of the Oakland Athletics
Community Connection—a custom-published newsletter for Alta Bates Summit Medical Center
Next—a custom-published internal newsletter for Boston Scientific, Inc.
A Century of Caring—a custom-published book for Alta Bates Summit Medical Center

APEX 2006, the eighteenth annual awards program recognizing excellence in publications work by professional communicators, received close to 5,000 entries.

"It’s always a great honor to have our work recognized by a panel of communications professionals," says Jim Offel, General Manager at DCP and Custom Publishing Council Executive Board Member. "We’re particularly pleased to be acknowledged for a diverse range of work, which includes two distinct 8-page newsletters, an 84-page full-color glossy magazine, a 100+-page hard-bound book, and a dynamic website. We believe that these five APEX Awards demonstrate the breadth of DCP’s expertise."

About DCP
DCP (www.dcpubs.com), the San Francisco Bay Area’s leading custom publisher, provides complete print and online custom publishing services to a diverse group of clients, including the American Cancer Society, Comcast, Chevron, Catholic Healthcare, the Oakland Athletics, and the San Francisco Giants. With 27 years experience and an award-winning creative team, DCP develops integrated marketing programs that help companies communicate brand value, deepen customer loyalty, and increase revenue. DCP is part of the Diablo Publications group, one of the country’s largest independent regional publishers.

May 16, 2006, DCP Wins Eleven Prestigious Awards for Healthcare Publications

In the past few weeks DCP was honored with 11 coveted awards for healthcare-related publications: two Maggie Awards, four Healthcare Advertising Awards and five Aster Awards.

The two Maggie award winners for Best Newsletters are:

Community Connection, Alta Bates Summit Medical Center
Seton Health, Seton Medical Center

The four Healthcare Advertising award winners are:

External Publications:
- Gold: WH, John Muir Health
- Silver: The Well Street Journal, CHW Glendale Memorial Hospital and Medical Center
Other: (Hardcover book)
- Gold: A Century of Caring, Alta Bates Summit Medical Center
Employee Communication Program:
- Silver: Next, Boston Scientific, Inc.

The five Aster award winners are:

Other: (Hard-cover book)
- Gold: A Century of Caring, Alta Bates Summit Medical Center
Newsletter/External:
- Gold: Living Healthy, St. Joseph Health System
- Bronze: Advances, American Cancer Society
- Bronze: WH, John Muir Health
Newsletter/Internal:
- Silver: Next, Boston Scientific, Inc.

Hosted by the Western Publications Association (WPA), the 55th Maggie Awards are the largest publishing awards in the western United States. Known as "the Oscars of the magazine industry," the Maggies honor the best in magazine and electronic publishing for both consumer and trade publications. With over 50 years of service and 224 member companies, the WPA received more than 2,000 entries representing 400 magazines.

The 23rd Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, are the oldest, largest and most prestigious advertising awards competition. A record 3,900 entries were submitted from every state in the country and many foreign countries. Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, marketing professors and the editorial board of Healthcare Marketing Report.

The Aster Awards are a national medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation. The Aster Awards are hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 11 years.

"We are thrilled to receive such prominent recognition for our work in the healthcare field," says Jim Offel, general manager at DCP and chairman of the Custom Publishing Council executive board. "In the last 12 years, we've produced publications for over 50 healthcare providers. These awards confirm that we remain at the forefront of healthcare newsletter publishing. While each DCP team member focuses on creating effective publications that meet our clients' goals, it's extremely rewarding when, in addition to pleasing our customers, we get the nod from industry experts."

About DCP
DCP (www.dcpubs.com), the San Francisco Bay Area's leading custom publisher, provides complete print and online custom publishing services to a diverse group of clients, including the American Cancer Society, Comcast, Chevron, Catholic Healthcare, the Oakland Athletics and the San Francisco Giants. With 27 years' experience and an award-winning creative team, DCP develops integrated marketing programs that help companies communicate brand value, deepen customer loyalty and increase revenue. DCP is part of the Diablo Publications group, one of the country's largest independent regional publishers.

April 26, 2006, DCP and Diablo Publications Win Four Prestigious 2006 Maggie Awards

DCP won the two Maggie Awards presented for Best Newsletters while DCP's parent company, Diablo Publications, won two coveted Maggie Awards for its flagship Diablo magazine: Best Overall Consumer Publication and Best Regional & State Consumer Publication.

The victorious DCP-created newsletters are:

"Community Connection," Alta Bates Summit Medical Center
"Seton Health," Seton Medical Center

"We couldn't be more proud of the entire Diablo Publications team," says Jim Offel, general manager at DCP and chairman of the Custom Publishing Council executive board. "With DCP sweeping the newsletter category (DCP publications comprised five of the six finalists from 25 entries), and Diablo Publications receiving the highest honors for consumer magazines, it confirms that our group is at the forefront of magazine and newsletter publishing. At DCP, we're particularly honored to partner with such talented and compassionate organizations as Alta Bates Summit Medical Center and Seton Medical Center."

The Maggie Awards recognize the hard work, dedication and creative talents working in the publishing industry today. A total of 85 Maggies were handed out at the awards banquet held on April 21, 2006, at the Westin Hotel at the Los Angeles Airport. Over 600 publishing professionals attended this event.

April 18, 2006, DCP and Comcast Create Buzz: A New Technology Lifestyle Magazine for Comcast Customers

DCP, the leading San Francisco Bay Area custom publisher, announces the launch of Comcast's Buzz technology lifestyle magazine. This entertaining and informative quarterly publication gives consumers hands-on tips on how to use digital technology to enhance their lives. The premiere issue of Buzz was distributed to nearly 600,000 of Comcast's San Francisco Bay Area customers.

Buzz uses colorful graphics and timely human-interest journalism to demonstrate how digital technology is a time-saver and simplifies lives. Combining celebrity interviews, easily-digested tips and up-to-date product information, Buzz helps readers get the most out of their digital cable, high-speed internet, and digital voice experiences.

"We know people are busy, and that's why Comcast's products are all about convenience and ease of use," says Kristi Wilkins, Senior Marketing Director at Comcast. "But we also know that many consumers are overwhelmed and confused by rapidly changing technology. That's why we created Buzz-to clarify what our products and services can do for them. We selected DCP as our custom publishing partner because of their proven success in creating effective lifestyle magazines. We hope Buzz helps our customers enjoy the life Comcastic!"

"Demystifying complex topics is what we do best at DCP," says Jim Offel, General Manager at DCP and Chairman of the Custom Publishing Council Executive Board. "Working with Comcast to develop Buzz has been an exciting and rewarding project. We thrive on the challenge of finding creative ways to inform readers and put them at ease, and we love working with forward-thinking, innovative companies like Comcast."

Within Buzz's information-packed 16 pages, readers will find two multi-page feature articles accompanied by five distinct departments, including:

First Look—New products and services, freebies and deals, Comcast news.
Get The Download—Timely information and tips regarding internet connections.
On Screen—Insights on topical cable shows.
Life and Home—Ideas for enhancing and integrating life and home.
Tech Talk—Tech topics such as groovy gadgets that interface with Comcast products.

About DCP
DCP (www.dcpubs.com), the San Francisco Bay Area's leading custom publisher, provides complete print and online custom publishing services to a diverse group of clients, including the American Cancer Society, Catholic Healthcare West, Sunset Development Company, the Oakland Athletics, and the San Francisco Giants. With 27 years experience and an award-winning creative team, DCP develops integrated marketing programs that help companies communicate brand value, deepen customer loyalty, and increase revenue. DCP is part of the Diablo Publications group, one of the country's largest independent regional publishers.

April 18, 2006, DCP and Comcast Create Buzz: A New Technology Lifestyle Magazine for Comcast Customers

DCP, the leading San Francisco Bay Area custom publisher, announces the launch of Comcast's Buzz technology lifestyle magazine. This entertaining and informative quarterly publication gives consumers hands-on tips on how to use digital technology to enhance their life. The premiere issue of Buzz was distributed to nearly 600,000 of Comcast's San Francisco Bay Area customers.

Buzz uses colorful graphics and timely human-interest journalism to demonstrate how digital technology is a time-saver and simplifies life. Combining celebrity interviews, easily digested tips and up-to-date product information, Buzz helps readers get the most out of their digital cable, high-speed internet and digital voice experiences.

"We know people are busy, and that's why Comcast's products are all about convenience and ease of use," says Kristi Wilkins, senior marketing director at Comcast. "But we also know that many consumers are overwhelmed and confused by rapidly changing technology. That's why we created Buzz-to clarify what our products and services can do for them. We selected DCP as our custom publishing partner because of their proven success in creating effective lifestyle magazines. We hope Buzz helps our customers enjoy the life Comcastic!"

"Demystifying complex topics is what we do best at DCP," says Jim Offel, general manager at DCP and chairman of the Custom Publishing Council executive board. "Working with Comcast to develop Buzz has been an exciting and rewarding project. We thrive on the challenge of finding creative ways to inform readers and put them at ease, and we love working with forward-thinking, innovative companies like Comcast."

Within Buzz's information-packed 16 pages, readers will find two multipage feature articles accompanied by five distinct departments, including:

First Look—New products and services, freebies and deals, Comcast news.
Get the Download—Timely information and tips regarding internet connections.
On Screen—Insights on topical cable shows.
Life and Home—Ideas for enhancing and integrating life and home.
Tech Talk—Tech topics such as groovy gadgets that interface with Comcast products.

About DCP
DCP (www.dcpubs.com), the San Francisco Bay Area's leading custom publisher, provides complete print and online custom publishing services to a diverse group of clients, including the American Cancer Society, Catholic Healthcare West, Sunset Development Company, the Oakland Athletics and the San Francisco Giants. With 27 years' experience and an award-winning creative team, DCP develops integrated marketing programs that help companies communicate brand value, deepen customer loyalty and increase revenue. DCP is part of the Diablo Publications group, one of the country's largest independent regional publishers.

March 8, 2006, Eight DCP Publications Are Nominated for Prestigious 2006 Maggie Awards

DCP, the leading Bay Area custom publisher with 27 years' experience producing award-winning content and design, is a finalist for eight 2006 Maggie Awards. In addition, DCP's parent company Diablo Publications is in the running for seven Maggie Awards for Diablo magazine.

Hosted by the Western Publications Association (WPA), the prestigious Maggie Awards honor the best in magazine and electronic publishing west of the Mississippi River. With over 50 years of service and 224 member companies, the WPA attracted nearly 2,000 Maggie entries this year from both members and nonmembers.

DCP finalists include:

Magazine/Newsetter	Organization	Category
Athletics	Oakland Athletics	Special Interest/Consumer
G Magazine	San Francisco Giants	Quarterlies/Consumer
"Next"	Boston Scientific	Corporate or In-House
"Community Connection"	Alta Bates Summit Medical Center	Newsletters
"Healthy Outlook"	Overlake Hospital Medical Center	Newsletters
"Sequoia Health"	Sequoia Hospital	Newsletters
"Seton Health"	Seton Medical Center	Newsletters
"WH"	John Muir Health	Newsletters

"Considering the quality and number of entries, we are extremely proud to have produced eight Maggie Award finalists," says Jim Offel, general manager at DCP and chairman of the Custom Publishing Council executive board. "We take great pride in creating the finest products for our clients and in forging the way for custom publishing. This recognition is a tremendous reward for the hard work and passion we put into every DCP publication."

A team of carefully selected judges poured over nearly 2,000 entries to identify publications demonstrating the best in editorial, design, circulation and promotional areas of publishing. All publishers of print and online magazines, tabloids and newsletters published west of the Mississippi River were eligible to submit entries in over 80 editorial and design categories.

About DCP DCP (www.dcpubs.com), the Bay Area's leading custom publisher, provides complete print and online custom publishing services to a diverse group of clients, including the American Cancer Society, Catholic Healthcare West, Sunset Development Company, the Oakland Athletics and the San Francisco Giants. With 27 years' experience and an award-winning creative team, DCP develops integrated marketing programs that help companies communicate brand value, deepen customer loyalty and increase revenue. DCP is part of the Diablo Publications group, one of the country's largest independent regional publishers.